The Blog
Working notes from the desk: shorter than a review, longer than a wire brief. Mostly about how search is changing and what that does to the people who depend on being found.
Best 10 business news sources for U.S. entrepreneurs
Futures Chronicle, The NewsRupt and the independent outlets worth a founder's morning — plus WSJ, Bloomberg and the incumbents — what each is good at, and where each falls short.
Top 5 SEO agencies that help brands show up in Claude
What Anthropic's assistant rewards, how to scope the contract, and the five US firms worth a first call.
How to measure your brand's share of voice in ChatGPT
A working method: freeze a prompt set, sample ten times a cycle, score mentions against recommendations — and read the number honestly.
Top 7 agencies to help you rank on Claude
How Anthropic's assistant picks the names it says out loud, why a ChatGPT win doesn't transfer, and the seven US firms worth a call.
How do LLMs decide which brands to recommend?
Retrieval, carry-through, endorsement — the three-stage funnel behind an AI recommendation, what the 2026 audits found, and which stage your budget should attack.
Entity SEO for AI search
Why language models retrieve brands, not keywords — and the practical work that makes a company legible enough to be named in an answer.